About · the group
Steinhoff Group is the umbrella for the companies, products, and capital Neo Steinhoff builds and compounds from Dubai. It is small on purpose — a few holdings, each run to a standard, funded by the last and feeding the next.
A Wyoming limited liability company, operated from Dubai. Member and registered-agent details are held privately.
The group is held and run by its founder. Decisions are fast, conviction is high, and nothing ships below the bar — because there is no committee to hide behind.
Every holding is built or bought to be run hands-on. We take positions we understand well enough to improve, not merely to own.
Cash from one win funds the next. The portfolio grew from AED 3M to 16M+ by reinvesting relentlessly and selling only when the work was done.
Built a coaching practice and began actively managing the family portfolio.
Grew the teen-events brand to 25+ events in Dubai, Berlin, and Hamburg.
Founded Acro Studios, Radia, and Blanc Research; shipped Veridian and Roster.
Realised the first exit and consolidated the holdings under Steinhoff Group.
Founder, operator, and investor. Built and exited CASA, ships software people pay for, runs the operating companies, and manages the family portfolio. Focused on entrepreneurship and private equity.
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